we were tasked by Dyson to create the branding for a new life saving device made by ACT Medical. we were put into pairs to follow this live brief with a real and important product. we designed the product for America allowing the focus to be mainly on gun violence . i created packaging designs to fit the product in each stage of it’s roll-out, completed leaflets for conventions and made posters for both audiences to understand. this project gave me invaluable experience of working with a clients brief and their criticisms.